New products

Joico K-Pak Hydrator Treatment, An intense moisturizing treatment that replaces lost lipids and restores moisture to dry damaged hair. Adapted to ...

Joico K-Pak Reconstructor, An award-winning favorite of millions of hairdressers over the years for its unique, targeted ability to rebuild hair! ...

Joico K-Pak Reconstructing Conditioner, A reconstructing conditioner that seeks out the damaged parts of the hair with laser-like precision. Repa...

Joico K-Pak Clarifying Shampoo, A deep cleansing shampoo that effectively removes coating, minerals, hard water, chlorine, pollution and styling ...

Joico K-Pak Reconstructing Shampoo, A reconstructing shampoo for damaged hair. Developed with Keratin and Guajava Fruit Extract, which repairs th...

Defy Damage Sleepover night mask, nourishes and strengthens hair while you sleep. Extended description Use Ingredients The m...

Joico Hydra Splash Leave-in, A moisturizing serum for the hair that gives immediately visible results. Fights frizz and adds long-lasting moistu...

Joico Hydra Splash Gelee Masque, A new superhero that gives fine to medium thick hair plenty of moisture without weighing it down. Exten...

Joico Hydra Splash Conditioner, A unique, light conditioner that gives thin, fine - to medium thick hair exactly the moisture it needs. Exte...

Joico Hydra Splash Shampoo with soft foam that gives a luxurious feeling. Cleanses thoroughly without stripping hair of natural moisture. The hair...

JoiFull Styler JoiFull Styler gives airy and voluminous hair. You will achieve volume, resilience and fullness without a tough and sticky feelin...

Joico Joifull Volumizing Conditioner that contains everything a thin, fine hair needs; full, airy volume without being heavy. The hair is cared fo...

Joico Joifull Volumizing Shampoo, A shampoo that foams well and cleans gently by removing oils and dirt that weigh down thin, fine hair. Adds care ...

Blonde Life Violet Conditioner adds moisture and care to cool pigments. Yellow tones are eliminated and the hair becomes silky, cool and shiny. Fo...

Joico Blonde Life Violet Shampoo, Purple sulfate-free and gentle shampoo, which cares for and neutralizes pale golden tones. Preserves a cool blon...

Joico Defy Damage Masque, A hair treatment that nourishes and strengthens the hair's bonds and preserves the colour.  Extended description...

Joico Defy Damage Masque, A hair treatment that nourishes and strengthens the hair's bonds and preserves the colour. Extended description...

Joico Defy Damage Protective Shiels, Protects against external influences such as pollution, UV rays and heat tools. Extended description...

Joico Defy Damage Protective Shiels, Protects against external influences such as pollution, UV rays and heat tools. Extended description...

Joico Defy Damage Conditioner, Strengthens the hair's bonds and preserves the colour. Protective conditioner that restores moisture and strengthen...

Joico Defy Damage Conditioner, Strengthens the hair's bonds and preserves the colour. Protective conditioner that restores moisture and strengthen...

Joico Defy Damage Shampoo, Caring sulfate-free shampoo that strengthens the hair's bonds. Washes the hair gently and protects against daily damage...

Joico Defy Damage Shampoo, Caring sulfate-free shampoo that strengthens the hair's bonds. Washes the hair gently and protects against daily damage ...

Joico blonde Life Brightening Oil, A weightless oil that cares, protects and highlights the blonde color with fantastic shine, without being hea...